So what does this mean for Battalion 1944?
Square Enix have access to a massive network to help us publicise Battalion.
FPS games live and die based on their active player base at launch and we plan on making a massive splash with our day one early access release. Square Enix have a plethora of marketing expertise to enable that to happen. However, this means nothing if the game isn’t good. This bring us onto the next point…
More development resources
We can’t go into financial specifics, but we’re able to apply many more resources into the development of Battalion to create a more polished experience. This is on top of their expertise in their outreach to the gaming community.
The Square Enix Collective have a unique partnership with ‘Petrol Advertising’ who create and manage the marketing campaigns for both the Call of Duty and Battlefield franchises. They’re now actively working on the Battalion campaign as well. We’re really pleased to be able to take advantage of this awesome opportunity for an independent game to take advantage of the same marketing talent given to the biggest games in the world.
https://www.kickstarter.com/projects/bulkheadinteractive/battalion-1944-pc-xb1-ps4/posts/1827056