F1's commercial chief Sean Bratches has told Autosport that it had no choice but to pursue an 'over the top' offering if it was going to attract bigger future audiences.
[...]
Despite rumours that F1 could use platforms like Netflix or Amazon for its live streaming service, Bratches is clear that it will be done entirely in-house.
[...]
But Bratches is looking at opportunities to work with global media companies to create more content that is suitable for them.
"We are trying to create content that lives outside the grand prix weekends, which has been almost non-existent from digital or linear standpoints," he said.
"Our objective is to engage with the Netflix of the world, [with] the Amazons, and create content that fans can consume, which is compelling and tells different stories about what is going on in F1."
[...]
The live stream offerings will only be available in markets where it would not clash with pre-exiting television deals that have guaranteed exclusivity.
[...]
F1 is also planning a revamp of its television service to help improve what fans can see from home.
Plans include tailoring the images that are available in each market so they are better focused on local interest, through focusing on a driver or team that is of most interest, or via specific graphics and commentary.
"We are going to put unique feeds into territories next year that reflect the metrics that are adopted by the specific territories," said Bratches.
https://www.autosport.com/f1/news/132542/f1-plans-to-launch-live-streaming-service